Phone-readable stickers that turn any product into a fast-loading branded page — with brand backstory, materials, and videos.
The basics
An NFC sticker is a small, paper-thin adhesive label — roughly the size of a postage stamp — with a tiny wireless chip sealed inside. There's nothing to charge, press, or connect.
When a customer holds their phone close, the phone detects the chip and instantly opens a page — no camera needed, no app to download. It works the same way as tapping a bank card on a card reader, except it's the customer's phone doing the tapping.
Works on any iPhone or Android — no app needed
The sticker itself has no battery and never needs replacing
Invisible to customers until they know to tap
How it works
Connect your catalogue in minutes — Shopify stores sync automatically, or add products manually. Then place an NFC label near each one: behind a shelf price tag, on a display, or anywhere close by. Takes seconds per item.
Any iPhone or Android phone detects the NFC label automatically when tapped. No app to download, no QR code to take a picture of — just tap and go.
A fast, branded page loads with the product backstory, materials, video, reviews, and a personalised offer if you choose.
Live examples
From footwear to fine wine to cannabis — if it sits on a shelf, TapShelf can tell its story. These aren't website product pages — they load instantly at the shelf, for a customer who's already standing there. No searching, no navigating, no sign-in.
What customers see
Each tap page is assembled from the details that matter — brand story, materials, and proof.
Where the brand started, why the product exists. The context that turns a price tag into a reason to buy.
"Founded in Cornwall to kit out cold-water surfers who needed warmth without bulk…"
Embed a YouTube video — a campaign film, a behind-the-scenes, or a how-it's-made. Plays right on the product's page.
Campaign films, material stories, how-it's-made.
ZQ-certified merino. Recycled nylon shell. 60hr burn time. The detail that justifies the price.
Certifications, sourcing, care instructions.
Pull in press quotes and award badges. Show the social proof right at the moment of consideration.
Press mentions, industry awards, verified reviews.
Show a discount code to first-time tappers, or reward loyal customers — configured per product or store-wide.
First-tap discounts, loyalty rewards, limited-time offers.
Customers who tap multiple products see a browsing trail — making it easy to compare and come back.
Like a favourites shelf, built automatically.
Features
See which products are tapped most, when, and on what device. Understand what's drawing customers in-store.
Connect your Shopify store and your product catalogue imports automatically. Tags stay in sync as you update products.
Set your primary colour, logo, and font. Every tap page reflects your brand, not a generic template.
NFC works natively on iPhone (iOS 11+) and Android. Customers tap and your page opens — zero friction.
Pages are server-rendered and edge-cached. Even on a slow 4G connection in a basement retail space.
We draft product backstories, material call-outs, and FAQ answers from your catalogue. You review, tweak if needed, and publish — cuts hours of writing down to minutes.
FAQ
No. NFC works natively on iPhone (iOS 11 and later) and virtually all Android phones made after 2018. Customers just hold their unlocked phone near the label — no scanning, no downloading, no extra steps.
Connecting a Shopify store takes a couple of minutes. Adding products manually takes about the same. Placing a label near a product takes around 10 seconds. Most stores are fully live within an afternoon.
No. TapShelf can draft backstories, material call-outs, and FAQ answers from your existing product data. You review, tweak if you want, and publish — most store owners spend a few minutes per product, not hours.
No. Shopify is the fastest way to get your catalogue in, but you can add and manage products manually through the TapShelf admin — no e-commerce platform required.
Your website is designed for people who are already looking for you online. TapShelf is for the customer standing in front of the product right now, phone in hand. The tap page appears instantly at the moment of consideration — no searching, no navigating, no losing them to a competitor's listing. It works with your website, not instead of it.
TapShelf provides shelf signage templates that prompt customers to tap. In practice, curiosity does most of the work — especially for customers who are already holding their phone.
Your tap pages stay in sync automatically. Update a price, swap an image, or change a description in Shopify and it reflects on the tap page straight away — no extra steps.
No. The chip inside is completely passive — no battery, nothing that wears out. Labels are adhesive-backed and designed to stay put on shelving, display cases, or product tags indefinitely.
TapShelf is currently in early access and pricing is being finalised. Book a demo to talk through what a pilot would look like for your store — there's no commitment to get started.
Early access
Get set up in minutes — no credit card required. Or book a demo to see it in action with your products.